BELLEVUE, Wash. —November23, 2021—Now that the dark days of winter have descended upon us,if there’s onethingwe could all use a little more of, it’s a dose of lite-er lights andbrite-erbrights.And what moreobviousway to do that than to bring T-Mobile (NASDAQ: TMUS) and Hasbro (NASDAQ: HAS) together to introduce Lite-BriteT-Mobile Edition, now with184magenta pegs.
Named one of the 100 greatest toys of all-time by Time magazine, Lite-Brite has been lite-ing up smiles and inspiring holiday nostalgia for children of all ages for more than 50 years. Meanwhile, over the past two years, T-Mobile has been lite-ing up the 5G map of America with the nation’s largest and fastest 5G network including recently hitting nationwide Ultra Capacity 5G status.
Limited supplies ofLite-BriteT-Mobile Editionareavailableright nowatwww.t-mobile.com/5GLiteBritefor $19.99 plus freestandardshipping through Cyber Monday. In addition to184all-newmagenta pegs,each unitcomes withfourwireless-inspired templatesand all the traditional Lite-Britepegs that generations of children have used to create rainbow-colored fish,sailboatsand unicorns. At the 5G LiteBritewebsite, users candownload and upload design templatesto add hours upon hours offun.
“Toyingwiththe mobile industry– killing offannualservice contracts, crazy-high international roaming fees, data buckets,etc-has always beenattheheart of theUn-carrier.Sowho better to partner with than Hasbro –thename intoys–to come up with what I expect to betheholiday gift for 2021,”said Mike Sievert, CEO of T-Mobile. “Ilike to thinkthe7-year-oldmewould’ve had an evenbigger smile creating a Lite-Briteairplane with magenta pegs.With our partner,Boys & Girls Clubs of America,we’re going to bring that “even bigger smile”to thousands ofClub kids and teens through toy drive donations in communities across the nation.”
But there’s more!Hidden in a limited number ofLite-BriteT-Mobile Editionboxes,there’s a special surprise: aMagenta Ticket,good fora“5G Experience of a Lite-time.”Up tofour lucky winnerseachgetan all-expensespaid trip fortwoto an event of their choosing atone of three T-Mobilebrandedproperties:T-Mobile Park in Seattle, T-Mobile Center in Kansas City, or T-Mobile Arena in Las Vegas.Pluseach winnergetsa T-Mobile 5G prize pack that comes withtwo new5G smartphoneswith a free year of MagentaMAXand anHD flatscreen TVto pairwitha free year ofT-Mobile Home Internet service(and Netflix, included free with MagentaMAX).Already got a Lite-Briteand don’t want tomiss out on the fun? You still have a chance at a ticket, visitwww.t-mobile.com/5GLiteBritefor details.
“At Hasbro we are constantly thinking of fun and creative new formats for old and new fans to connect and engage with our brands,” said Casey Collins, GM & SVP, Global Licensed Consumer Products at Hasbro. “More than five decades later, we’re excited to keep the classic Lite-Britebrand alive through our collaboration with T-Mobile – known asthehip wireless service provider. With the T-Mobile Lite-BriteEdition, fans of all ages will be able to make their holiday festivities even brighter.”
Spreadingmagenta love tocommunities across America
As part ofT-Mobile Hometownwe’re teaming up with our long-time partner Boys & Girls Clubsof America to bring the gift of Lite-BriteT-Mobile Edition to thousands ofyouthacross the nation.
For more information,to purchase Lite-BriteT-Mobile Editionand to download or uploadadditional Lite-Britetemplates,visitwww.t-mobile.com/5GLiteBrite.
See our latest phone deals for Black Friday and Cyber Monday. Or if you're looking for gifts, check out the 2022 Holiday Gift Guide - a collection of tech gift ideas giving you inspiration and information on our coolest and best tech out there.
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*Lite-BriteT-MobileEdition doesn’tactually haveanything to do with 5G… at least for now. Who knows what the future holds!?
Limited time offer while supplies last. Sweepstakes: NO PURCHASE NECESSARY. Open to residents of 50 US, DC, PR, or USVI age 18+. 12am ET 11/23/21 – 11:59pm ET 6/30/22. Sponsored by T-Mobile. Void where prohibited. 5G capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see T-Mobile.com. Fastest: Based on average, overall combined 5G speeds according to Opensignal Awards – USA: 5G User Experience Report October 2021, from independent analysis of mobile measurements recorded during the period June 14 - September 11, 2021 © 2021 Opensignal Limited. Select words in this release were edited on July 6, 2023.
About T-Mobile
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro byT-Mobileand Sprint. For more information please visit:https://www.t-mobile.com.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment througheOne, its independent studio; and gaming, led by the team atWizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.
The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the100 Best Corporate Citizensby 3BL Media and one of theWorld’s Most Ethical Companiesby Ethisphere Institute. Important business and brand updates are routinely shared onourInvestor Relationswebsite,Newsroomand social channels (@Hasbro on Twitter, Instagram, Facebook and LinkedIn.)
LITE BRITE is a trademark of Hasbro and is used with permission. © 2021 Hasbro. All Rights Reserved.
About Boys & Girls Clubs of America
For 160 years, Boys & Girls Clubs of America(BGCA.org)hasprovided a safe place for kids and teens to learn and grow. Clubs offer caring adult mentors, fun and friendship, and high-impact youth development programson a daily basisduring critical non-school hours. Boys & Girls Clubs programming promotes academic success, good character and leadership, and healthy lifestyles. More than 4,700 Clubs serve over 4.3 million young people through Club membership and community outreach. Clubsare located incities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. National headquartersare located inAtlanta. Learn more about Boys & Girls Clubs of America onFacebookandTwitter.
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